After 17 Years, eBay Debuts A New Logo

The colors are still more or less the same, but eBay's iconic logo has undergone a significant overhaul today. Gone is the disorderly letter arrangement, an artifact of late 90s exuberance about the web (which you might still observe in Yahoo!'s brand identity), replaced by a much more staight-laced and rigid arrangement. Though no longer overlapping, the letters are still touching, which is intended as a subtle representation of eBay's "connected and diverse" community.


Company President Devin Wenig has written an introduction to eBay's new logo, extolling the evolutionary changes the company has undergone in the decade and a half since its previous brand identity had been introduced, and presenting the new design as striking the balance between eBay's proud history and aspirations for a "cleaner, more contemporary and consistent experience.

According to Devin Wenig, eBay president, in a release, "Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing."

[TheVerge]

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