Technologies like SMS Termination and Call Termination have an impact in sports. But, how? Well, sports fans around the globe crave immediate news and statistics on their favorite teams and athletes. They want to know where and when they can see the next big match or buy tickets to the game of the season.
With this in mind, let’s think about the best way to connect with sports fans effectively and easily. Taking into consideration that over 75% of the population owns or has access to a mobile phone, SMS marketing would seem the hands down favorite method of connecting with fans on a global scale.
There are many reasons why SMS marketing works. It’s cost effective and allows for fast and easy communication with your target audience. SMS marketing is also more powerful than email marketing because more people are inclined to open a text message than an email from an unknown source.
Simple steps towards SMS marketing success:
With new laws taking place it’s crucial, now more than ever, to understand the basics of SMS marketing and how to apply them to your sports marketing campaign.
1. Acquire with caution. As of October 16 of this year, all marketers require consumer consent before delivering SMS messages under the latest Telephone Consumer Protection Act (TCPA) rules. To avoid unwanted class action lawsuits, it’s imperative that marketers have consent from not only their new customers but also their existing mobile phone list.
2. Leave it to the experts. You want to make sure that your sports marketing campaign gets out to the broadest audience possible. Employing the most reliable SMS Termination solution is key to your campaign success. Iron Suite by iQsim is a terrific solution because it can be used for Call Termination as well.
3. Short and sweet. Consider all the tasks you have to accomplish on a daily basis, do you have time to read a short novel? No! The best advice for any sports marketing campaign is to keep your messages short and sweet. Make them powerful in as few words as possible.
4. Timing is everything. Whatever you do, don’t send your SMS in the middle of a much anticipated FIFA World Cup qualifying game. Be smart, take time zones into consideration. Don’t wake people in the middle of the night and don’t send a text during the morning.
According to Mobile Marketer, Thursdays seem to be the best day of the week for SMS marketing. Around noon is also a great time to engage your mobile list of customers. Most importantly, just remember to be respectful. After all, you don’t want to give people a reason to unsubscribe.
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